Twitter Shopping (Unpublished)
The Pitch: Giving Twitter's native shopping feature its brand voice—taking users seamlessly from timeline chatter to curated product discovery.
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My Role: Lead copywriter (ideation through pre-production).
Twitter x Snap (Unpublished)
The Pitch: Designing novel camera-led expression tools on the timeline in partnership with Snap to change how users react in real time.
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My Role: Creative concepting and pitch strategy.
Behind-The-Tweets
The Pitch: Peeking behind the screen on iconic, chaotic celebrity Tweets from John Legend to Grimes by training the studio on real-time internet culture.
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My Role: Lead Tweet sourcing and vetting
Marketing Case Studies
The Pitch: Translating complex ad tools into self-aware, human impact to convince B2B audiences to advertise on Twitter.
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My Role: Lead B2B copywriter.
Twitter Flight School
The Pitch: Overhauling Twitter’s learning platform to teach internal employees how to thrive at the company.
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My Role: Lead curriculum copywriter and editor.