ZILLOW
Showing Up
The Pitch: Series of compelling videos that showcase the profound impact local agents have in communities affected by natural disasters, social inequities, or other challenges.
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My Role: Concepting, interviewing, narrative strategy, post-production edits.
Getting Home
The Pitch: Home isn't a transaction; it's a hard-won victory. We captured the raw, unscripted moments of real people overcoming the odds to finally turn the key.
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My Role: Creative direction, editorial strategy, interviewing, product messaging, post-production edits.
Someday Stories: The Year of Huxley
The Pitch: We took to the streets to show how real people — from families needing room to grow to veterans in need of work — fulfill their someday with Zillow. The Baker Story: We embedded in Fort Bragg to capture how Preferred Agent Faith Baskin helped the Baker family sell, buy, and get debt-free so their son Huxley could thrive in a home with room to breathe.Â
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My Role: Lead story sourcing, interviewing, and narrative strategy across creative, social, and campaign teams. Talent POC, producer, and post-production edits.
Unlock Content Studio
The Pitch: The agent spotlight at Unlock, surfacing field stories on listing transparency, affordability, and community impact to power Zillow’s narrative year-round.
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My Role: On-set interview lead, narrative editing, and messaging alignment.
Unlock Event Marketing
The Pitch: Driving the end-to-end messaging engine—weekly emails, launch strategy, and site copy—that consistently surpassed event registration and engagement goals for 2024 and 2025.
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My Role: Lead marketing copywriter and messaging strategist.
Unlock Creative & Content
The Pitch: Defining the visual and conceptual narrative for Rentals and Agent Unlock across three consecutive years (2024–2026) alongside lead experiential designers.
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My Role: Lead creative copywriter and conceptual strategist.
Internal Sizzles
The Pitch: High-energy, fast-sprint sizzle reels for key internal moments including the Zillow 20th Anniversary, AI Summit, and Marketing zRetreats. Made Brand Creative the team to go to whenever a sizzle with swag was called for.
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My Role: Concepting, scriptwriting, post-production edits, stakeholder management